The Spring Deal: Buy this Mercantile item, get 20% OFF any item from The Originals orThe Custom Shopwith code MUD20.
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Materials
100% GOTS Certified Organic Cotton: Sourced from the finest European mills, our cotton is grown without harmful chemicals and processed according to strict environmental and social standards.
"Brushed Beyond Reason": The fabric is double-brushed on both sides to create a soft, "napped" surface that traps air for ultimate insulation and a signature cozy feel.
Yarn-Dyed for Longevity: Patterns are woven with pre-dyed yarns rather than printed on the surface, ensuring colors stay vibrant and deep for years of wear.
Heavyweight Durability: Tightly woven to minimize shrinkage and maximize warmth, this is authentic flannel built for a lifetime, not a season.
Shipping
The Artisan Window
Handcrafted in America since 1991, every Vermont Flannel piece is hand-cut and sewn by their skilled team in the USA. Because they prioritize quality and precision in every stitch, please allow a standard fulfillment window of 1-2 business days for their artisans to prepare your order with care before it enters transit.
Standard Shipping
Once your order is ready, it is dispatched via Standard Shipping. Shipping rates are calculated at checkout based on your delivery location. We provide tracking information for every journey, ensuring your flannel arrives safely from the Vermont Flannel facility to your door.
Quality Guarantee & Support
We stand behind our American craftsmanship with a one-year quality guarantee. If your order arrives with a material or manufacturing defect, please email hello@kempain.com with a description and photos of the issue so we can provide a swift repair or replacement.
The Flannel Promise
The Vermont Flannel Co. 100% organic cotton flannels are yarn-dyed for lasting color and "brushed beyond reason" on both sides. This meticulous process creates the softest, most durable flannel on earth—a "mark of quality" designed to provide ultimate comfort for years to come.
Additional Details
Care & Longevity:
To preserve the "brushed" softness for a lifetime, we recommend a disciplined care routine. Machine wash cool/cold and tumble dry low. Avoid high heat, as artificial heat can strip the natural oils from the organic fibers, causing them to stiffen over time.
Field-Ready Utility: The Campbell Blue Standard Original gear for the forest, the field, and the journey home. A truly great flannel is more than a layer; it is a piece of American heritage designed to provide a lifetime of "natural integrity" and warmth.
The Selection: The Gold Standard of Comfort At Kempain Family Outfitters, we prioritize materials that feel substantial without sacrificing a soft, "napped" hand-feel. We selected the Vermont Flannel Classic because it utilizes a unique "Brushed Beyond Reason" process. By double-brushing the fabric on both sides, the makers in Vermont create a signature cozy feel that traps air for ultimate insulation.
"Not all flannel is created equal, there is a lot of cheap junk out there" says Jordan. "I chose to sell Vermont Flannel Company flannels because the quality is superior and handcrafted in America. The Campbell Blue pattern is my favorite because the yarn-dyed blue colors are vibrant and deep."
The Material Manifesto: Brushed Beyond Reason
100% GOTS Certified Organic Cotton: Sourced from premium European mills and grown without harmful chemicals. This represents our commitment to natural integrity and environmental stewardship.
Yarn-Dyed Weaving: Patterns are woven using pre-dyed yarns rather than surface printing. This results in a fabric where the color is part of the fiber's soul, ensuring longevity and depth.
American Craftsmanship: Every piece is hand-cut and sewn in the USA. This intentional process has been the brand’s hallmark since 1991, prioritizing precision and quality in every stitch.
The Curator's Standard: Meet Jordan Kempain Every item in the Kempain Mercantile is hand-vetted by Jordan, a professional designer with over 15 years of industry experience. Since the founding of Kempain Family Outfitters, Jordan has been focused on a "Buy Less, Buy Better" philosophy, selecting only natural materials and heritage-brand partners from his studio in Putnam, Connecticut.
The Essential Breakdown: Technical Specs
Feature
Specification
Why It Matters
Material
100% GOTS Organic Cotton
Natural Integrity: Sustainable, breathable, and chemical-free.
Process
Double-Brushed "Beyond Reason"
Thermal Mass: Superior insulation and signature softness.
Weight
7.2 oz Midweight
Versatility: Substantial warmth without the rucksack bulk.
Origin
Hand-cut & Sewn in USA
The Maker: Supporting independent American craftsmanship.
The Mens Classic Vermont Flannel Size Chart
Size
XS
S
M
L
XL
XXL
XXXL
Chest (in)
43
44
46
48.5
50
53
57
Sleeves (3PT) (in)
34
34.5
35
35.5
36
37
37.5
Length (in)
31.5
32
32.5
33
34
34
34.5
Waist (1/2) (in)
21
22
22.5
23
25.5
26
27.5
Sizing & Fit: The Men's Classic is designed with a generous, oversized cut for maximum coziness. Most customers find that ordering one size down provides the best fit.